MicroStrategy Incorporated

Leading Brands Represent MicroStrategy and Present at Gartner Data and Analytics Summit

03-06-17

3M Company, Dr Pepper Snapple Group, and Reynolds American Inc. to Discuss Building Smarter Enterprises with MicroStrategy 10™

TYSONS CORNER, Va.--(BUSINESS WIRE)-- MicroStrategy® Incorporated (Nasdaq: MSTR), a leading worldwide provider of enterprise software platforms, today announced its customers will be in attendance at the Gartner Data and Analytics Summit taking place this week in Grapevine, Texas. At the event, MicroStrategy customers, 3M Company and Reynolds American Inc., will present their best practices on evolving enterprise data discovery, and Dr Pepper Snapple Group will showcase live mobile applications built with MicroStrategy 10.

"MicroStrategy has a rich history of helping its customers build smarter enterprises," said Michael J. Saylor, CEO of MicroStrategy Incorporated. "In the March 2017 Gartner Critical Capabilities for Business Intelligence and Analytics Platforms report, we feel the MicroStrategy platform performed exceptionally well in the use cases categories. At the Gartner Data and Analytics Summit, we're letting our customers take the spotlight to show how MicroStrategy brings mobility to analytics and transforms BI at scale."

The session, titled "How 3M and R.J. Reynolds Evolved from Simple Grids to Enterprise Data Discovery with MicroStrategy," will showcase how these customers successfully use MicroStrategy 10 to deliver self-service capabilities to end users. Attendees will learn about rolling out data discovery to new departments, boosting platform user adoption, and maintaining data governance. The MicroStrategy customer session, taking place on Tuesday, March 7 at 3:45 p.m. (CT) in room Texas 4 at the Gaylord Texan Hotel & Convention Center, features 3M's Lead Analyst, Megan Brinkman, and Reynolds' Lead Manager of Strategy and Planning, Chris Perkins. The session will be moderated by MicroStrategy's Senior Director of Product Marketing, Vijay Anand.

Dr Pepper Snapple Group, another long-standing customer of MicroStrategy, will also be featured at the summit. Scott Redding, IT Manager of the BI Innovations team at Dr Pepper Snapple Group, will be at the MicroStrategy booth (# 323) and will showcase live demos of their MicroStrategy solutions. Featured demos include:

To recap how MicroStrategy performed in last year's Gartner BI Bake-Off and view the capabilities demonstrated, visit our on-demand webcast here: https://www.microstrategy.com/us/webcast/watch-microstrategy-at-the-gartner-bi-bake-off.

More Exciting Ways to Engage with MicroStrategy

The Gartner Data and Analytics Summit is a great opportunity to schedule a 1:1 meeting with MicroStrategy executives and product experts, and learn how MicroStrategy can help provide solutions to unique business challenges. Additionally, attendees can submit their dashboards for the MicroStrategy World 2017 dashboard showcase competition being held at MicroStrategy World 2017 and become eligible to win a GoPro HERO5 or Apple Watch.

To hear from leading organizations about how they are digitally transforming their operations using the latest features of the MicroStrategy platform, register to attend MicroStrategy World 2017, taking place from April 18 to April 20 in Washington, D.C.

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Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

While Gartner is hosting the 2017 Gartner Data & Analytics Summit event, Gartner is not in any way affiliated with MicroStrategy or this promotion, the selection of winners or the distribution of prizes. Gartner disclaims all responsibility for any claims that may arise hereunder.

About MicroStrategy Incorporated

Founded in 1989, MicroStrategy (Nasdaq: MSTR) is a leading worldwide provider of enterprise software platforms. The Company's mission is to provide enterprise customers with a world-class software platform and expert services so they can deploy unique intelligence applications. To learn more, visit MicroStrategy online, and follow us on Facebook and Twitter.

MicroStrategy, MicroStrategy 10 and MicroStrategy World are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.

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MicroStrategy Incorporated
Claudia Cahill, 703-270-2207
ccahill@microstrategy.com

Source: MicroStrategy Incorporated

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