Leverages Full Functionality of MicroStrategy 10™ to Accelerate
Decision Making Across Organisation & Improve In-store Customer
Incorporated (Nasdaq: MSTR), a leading worldwide provider of
enterprise analytics and mobility software, today announced that House
of Fraser, a leading British retailer, is leveraging MicroStrategy 10 to
empower its employees with user-friendly, interactive dashboards to make
quick data-driven business decisions. With revenues of over £1.3 billion
and a workforce of more than 5,000 employees, House of Fraser is a
leading British department store group with more than 60 stores across
the UK and Ireland.
"By empowering people across the business with visualisation tools,
MicroStrategy is enabling us to transform our business culture. Our
teams easily understand what the visualisations reveal to us about the
state of our business and can apply that to the day to day as well as to
the strategic choices we make," said Julian Burnett, CIO and Executive
Director, House of Fraser. "MicroStrategy has enabled us to achieve a
much clearer picture of the entire business and an understanding, for
example, of the dynamics between people and space. By visualising data
from IoT and other sources, we can optimise these dimensions, improve
the customer journey and ultimately drive growth."
Prior to 2017, House of Fraser's analytics was restricted to large
volumes of grid reports that were often printed and physically brought
to meetings. In addition to the sizable printing costs, this approach
frequently resulted in wasted time and conflicting data. Furthermore,
the BI team would spend considerable time validating data and gathering
business requirements in order to build a single dashboard.
As part of House of Fraser's business transformation strategy, the
retailer chose to streamline its analytics environment and make greater
use of visualisations in order to provide users with actionable
insights. House of Fraser introduced nGenBI, its analytics initiative,
and rolled out the first in a series of interactive dashboards on
MicroStrategy 10 aimed at transforming the way employees interact with
and consume data. The BI team has subsequently rolled out pixel-perfect
documents, self-service data discovery, advanced analytics, mobile
reporting, and MicroStrategy Office™ to its user community.
The nGenBI initiative has completely changed the way that employees at
House of Fraser uncover new insights. It has enabled the BI team to
focus on higher-value reports and eliminate data processing redundancies
that previously resulted in performance bottlenecks. Additionally,
self-service data discovery enables House of Fraser's business users to
take analytics into their own hands and quickly answer complex business
questions by building user-friendly, interactive dashboards in as little
as 20 minutes — completely changing the way that dashboards are
designed, built, and used across the organisation. This empowers
employees across all departments to quickly visualise data to improve
stock management, reduce returns, optimise store layouts, and enhance
the overall customer experience.
By analyzing returns data, House of Fraser has been able to dramatically
improve their returns process. The retailer has also empowered users
from marketing, merchandising, store operations, and supply chain to use
MicroStrategy to leverage data science techniques to deliver tangible
value to the business. They can now visualise real-time customer flow
data to see how customers physically move through their brick-and-mortar
stores - a critical tool for improving the in-store customer experience.
To learn more about House of Fraser's BI and analytics journey, click here.
"Using MicroStrategy's platform, our employees can pull together a data
set, apply it to a data model and visualise it all within minutes," said
Steve Limbirons, Business Intelligence Programme Manager, House of
Fraser. "That is a huge step forward for us. Self-service data discovery
enables our business users, regardless of their technical skill or role,
to take analytics into their own hands and quickly answer complex
business questions on-the-fly."
"The need for simplified, mobile-friendly data discovery tools that
provide a single view of the entire enterprise has grown as more
retailers seek to enhance and personalise the shopper experience," said
Francois Cadillon, MicroStrategy VP, UK, Ireland and South Europe.
"MicroStrategy empowers retailers to discover actionable insights around
sales, promotional content, demand forecasting, product merchandising,
customer segments and more. Our data visualisations ultimately enable
retailers to gain a better understanding of their customers and offer
them the products and services they prefer."
MicroStrategy is set to play a key role in House of Fraser's continued
business transformation. In addition to tapping additional data sources
and expanding their community of engaged business users, House of Fraser
plans to roll out the latest MicroStrategy 10.9™ features, leverage the
R analytics bundle, and expand their use of mobile analytics.
To learn more about how retailers are transforming their businesses
using analytics and mobility solutions, download a copy of the white
Transformation of Retail with MicroStrategy 10."
About House of Fraser
House of Fraser is a department store group with 59 enviable locations
across the UK and Ireland. As one of the best-known names on the high
street, House of Fraser has presented customers with an unrivalled
nationwide department store for over 165 years. In December 2016, House
of Fraser opened its first international store in Nanjing, China. The
Group, in the UK and Ireland, has annual sales of £1.3bn and employs
over 6,000 House of Fraser employees and 11,500 concession staff through
over 4 million square foot of selling space. Customers can also shop
online at House of Fraser from http://www.houseoffraser.co.uk.
House of Fraser (UK & Ireland) Limited (formerly Highland Group Holdings
Limited) is the parent company of the House of Fraser business in the UK
and Ireland. It is 89% owned by House of Fraser Group Limited, which is
also the parent company of House of Fraser's operations in China (the
remaining 11% interest in House of Fraser (UK & Ireland) Limited is
owned by West Coast Capital (HOF CO) Limited). Nanjing Cenbest, a listed
company in China is the Group's ultimate parent company, following the
acquisition on 2 September 2014.
About MicroStrategy Incorporated
MicroStrategy (Nasdaq: MSTR) is a worldwide leader in enterprise
analytics and mobility software. A pioneer in the BI and analytics
space, MicroStrategy delivers innovative software that empowers people
to make better decisions and transform the way they do business. We
provide our enterprise customers with world-class software and expert
services so they can deploy unique intelligence applications. To learn
more, visit MicroStrategy
online, and follow us on Facebook
MicroStrategy, MicroStrategy 10, MicroStrategy 10.9 and MicroStrategy
Office are either trademarks or registered trademarks of MicroStrategy
Incorporated in the United States and certain other countries. Other
product and company names mentioned herein may be the trademarks of
their respective owners.
View source version on businesswire.com: http://www.businesswire.com/news/home/20171031005469/en/
Claudia Cahill, 703-270-2207
Source: MicroStrategy Incorporated
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