Indonesia’s PT Astra Graphia Tbk Taps MicroStrategy Mobile™ for Agile Decision Making
Mobile Adoption Provides Significant Improvements to Operational Efficiencies and Customer Service
“Our decision makers have access to sophisticated, personalized
visualizations that pull data from multiple data sources and then
present that data in meaningful top-level views of our organization,”
said Hendrix Pramana, Director, Astragraphia. “With MicroStrategy’s
interactive visualizations, management can take corrective action and
make data-driven decisions easily and quickly.
The deployment of MicroStrategy Mobile apps and dashboards have significantly streamlined Astragraphia’s data collection processes, resulting in as much as 50% time savings for data preparation and report generation, allowing more resources to be diverted towards in-depth analysis reporting, highlighting concern areas, and taking corrective actions.
Astragraphia identified different user groups with differing data needs. The top management dashboard allows real-time business performance monitoring which empowers executives to make faster decisions on corrective actions. The customer service team dashboard highlights call reports to help the team improve response and resolution time for greater customer satisfaction, which in turn, helps to secure recurring business and increase revenue. The sales and marketing team dashboards provide the team with comprehensive data to optimize pricing strategy and go-to-market strategy. Users can take action on real-time key metrics like conversion rates and sales pipeline on any standard device at any time, and can easily drill down to the regional, branch or individual level to get more detailed information.
“Astragraphia is a complex and diverse business – the executives need to
have both the big picture and day-to-day operational details on the
organization. To help meet our customer’s distinct needs, we helped them
deploy three separate dashboards across mobile applications and
desktops, resulting in an enormous impact on the business and excellent
user experience,” said
The positive user adoption has prompted Astragraphia to introduce
To learn more about how organizations can increase the impact and adoption of mobile BI and analytics, read the TDWI report Best Practices for Maximizing the Potential of Mobile BI and Analytics.
The Digital Services are run by subsidiaries, Astra Graphia Information Technology (AGIT) and Astragraphia Xprins Indonesia (AXI). AGIT has transformed itself into a One Stop Digital Services partner by providing clients a complete suite of end-to-end services for ICT infrastructure, Enterprise Business Applications, and Digital Transformation through world class principal partnership and the development of its own solution products. AXI is focused on providing office services and solutions through integrated brick (physical store) and click (e-commerce). To learn more, visit www.astragraphia.co.id.
Claudia Cahill, 703-270-2207